Hey there!
We are not an agency, we are an extension of your team.
In 2016, I launched Castle Rose Boutique, scaling from my garage to a 7-figure brand in a year through savvy social media campaigns. Unlike many marketing "gurus," I've experienced the challenges of business ownership firsthand. Recognizing that pretty websites and ads don't guarantee profit, my team and I are on a mission to provide a holistic approach to business growth. By combining expertise in creativity, tech, and paid social media strategy, we work smarter together to ensure your brand's success.
Angie Petitti
CEO & Founder
NOT READY TO BOOK A CALL? ASK ME A QUESTION!
OUR SERVICES
01. Paid Ads
Management
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Meta Ads
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TikTok Ads
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Pinterest Ads
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Creative Strategy & Designs
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P&L & Performance Reports
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Daily Slack Communication
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Profitable Scaling
02. Creative
Management
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10-15 weekly Scroll stopping creative designs
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Creative Analysis Breakdown
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Messaging + Positioning strategies
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New angles/hooks tested weekly
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Product photography
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We even give your internal team creative direction for upcoming shoots.
03. UGC Management
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1,700+ Vetted Content Creators
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Sourcing & Negotiations
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Content Guideline Builds
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Whitelisting Ads
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All Communication Managed
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Video Editing Included
We handle the marketing so you can focus on growing your business.
OUR WINNING AD DESIGNS
Robust Creative Analysis
Every week, we rigorously test 10-15 new creatives, exploring fresh angles and hooks to ensure each design is purposeful and clear, maximizing your advertising spend.
True Marketing KPIs
Since iOS 14, ROAS is often seen as a vanity metric. To address this, we create a custom P&L for each of our partners to ensure we truly meet their financial goals without compromising profits.
TRUSTED BY
WHAT THEY'RE SAYING
Angie understood the many hats we have to wear, we are more than partners we are friends.
"I think that one of the things that made Angie so like perfectly suited to me is that she had her own business and she scaled that business to be really successful. She understood what it was like from a business owner perspective, from an entrepreneurial for perspective as a mom, like all of the different roles that you're juggling when you're in that position."
ORLY S.
CEO & FOUNDER
ROCKNOT
Quick to respond and quick to do and everyone knows time is money.
"I highly recommend Area Six to anyone seeking a marketing partnership that values efficiency, attention to detail, and a client based focus. So Area Six has won me over. I love them and I will hopefully be working with them for a very long time."
GINA M.
CEO & FOUNDER
CLOSE BY ME JEWELRY
I love how deep they dig into my numbers and data.
"I want to tell you how deeply they care about, not just taking credit for those Facebook and Instagram sales, but understanding my margins and creating a road map and hitting benchmarks that actually make me profitable"
GINA O.
CEO & FOUNDER
BOHEMIAN MAMA
CASE STUDIES
Challenge: Heavy reliance on organic sales led to inconsistent revenue.
Solution: Invested in paid media, but faced issues with low conversion on Wix website.
Result (90 days):
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Doubled sales (123.89% revenue increase).
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New Shopify website with 2.36%+ conversion rate.
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7.56x MER at scale.
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Average Order Value (AOV) at $170.
Long-term Impact: Rocknot has continued to sustain growth, expanding by 312.38% in revenue and maintaining a 40%+ Net Profit.
Challenge: Bohemian Mama's sales plateaued; dissatisfaction with the previous agency.
Solution: Strategic marketing overhaul, content revamp, and increased budget for testing.
Result (30 days):
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110% revenue boost.
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Consistent 4x MER.
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Acquired 698 new customers.
Long-Term Impact: Bohemian Mama is still experiencing growth, and together we achieved their best Black Friday and Cyber Monday (BFCM) performance with a notable 25% increase in revenue compared to November 2022.
Challenge: Close by Me, a custom cremation jewelry company, struggled with in-house marketing and sought consistency for brand expansion.
Solution: Crafted compelling, sensitive communication with diverse product-centric creatives. Introduced customer reviews and incorporated impactful storytelling for authenticity.
Result (60 days):
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November marked the best month even without BFCM sales.
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Achieved a remarkable 50% revenue increase in just 60 days.
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Maintained a solid 10X MER.
This case study underscores the power of sensitivity in marketing, resulting in significant revenue growth and lasting connections in a delicate industry.
Challenge: Kamari Swim faced struggles across multiple platforms despite engaging with a large agency and a PR agency.
Solution: We revamped the marketing strategy by discontinuing non-revenue platforms and prioritizing Facebook Ads. Additionally, an Influencer Army was formed for a User-Generated Content (UGC) strategy.
Result (60 days):
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Marketing Efficiency Ratio (MER) increased from 0.98X to an impressive 3.10X.
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Experienced a remarkable 1,736% increase in revenue within 60 days.
Key Takeaway: Focusing on one platform at a time, with industry expertise, led to remarkable success, highlighting the importance of strategic focus in a competitive industry.
Challenge: Kamari Swim faced struggles across multiple platforms despite engaging with a large agency and a PR agency.
Solution: We revamped the marketing strategy by discontinuing non-revenue platforms and prioritizing Facebook Ads. Additionally, an Influencer Army was formed for a User-Generated Content (UGC) strategy.
Result (60 days):
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Marketing Efficiency Ratio (MER) increased from 0.98X to an impressive 3.10X.
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Experienced a remarkable 1,736% increase in revenue within 60 days.
Key Takeaway: Focusing on one platform at a time, with industry expertise, led to remarkable success, highlighting the importance of strategic focus in a competitive industry.
Challenge: Waverles was frustrated with underperforming ads and hesitant due to a negative experience with a previous agency, reluctant to build trust in a new partnership.
Solution: Crafted a comprehensive marketing strategy and plan, identified winning creatives and copy within 30 days, enabling effective scaling of campaigns and focus on evergreen products.
Result (30 days):
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Achieved a rapid 289% increase in revenue within the initial 30 days.
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Attained over a 50% net profit, allowing upfront inventory purchases.
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Sustained growth with a 4.4X Marketing Efficiency Ratio (MER) and an impressive 303% Year-Over-Year (YOY) revenue growth.
This case study highlights the transformative impact of strategic marketing, overcoming initial trust concerns and delivering rapid and sustained growth for Waverles' business.
Challenge: Hush Shop aimed to aggressively scale in kids fashion but lacked a cohesive strategy, especially in targeting women seeking modest children's clothing.
Solution: Initiated strategic testing of new creative formats and refined messaging to resonate with their ideal customer base, focusing on complementing Meta ads success.
Result (60 days):
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Achieved a remarkable 310% increase in revenue in just 60 days.
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Maintained an impressive 17X MER.
This case study highlights the effectiveness of strategic testing and targeted marketing in achieving rapid and substantial growth for Hush Shop in the competitive kids fashion market.